What if coloring could protect one of the world’s rarest animals? This question inspired Happy Color to partner with Re:wild, a global organization working to protect and restore the wild.
We launched a charity event where Happy Color players made a real impact by coloring a collection of 30 unique artworks created by our in-house artists and inspired by wildlife. Each tap of color from our players contributed to the shared progress bar, and when it was filled, Happy Color donated $100,000 to protect the Silver-backed Chevrotain, a tiny mouse-deer rediscovered in Vietnam after having not been seen for decades.
We’re proud to see how creativity can connect people toward a greater purpose. If you share our passion for doing good and protecting the world we live in, we’d love to collaborate on future charity projects. Together, we can keep spreading color—and hope—where it’s needed most.
Our partnership with Happy Color has shown how art can inspire action. By engaging millions of people to color and celebrate endangered wildlife, they have helped shine a light on some of the world’s most threatened species, and directly supported conservation for the Silver-backed Chevrotain — a newly rediscovered species hanging on to survival in the forests of Vietnam. This campaign has fueled awareness, hope, and tangible conservation support for one of the world’s rarest mammals.
